What is COC Protocol Grooming?
COC Protocol grooming refers to a grooming methodology built on the Closed-Open-Closed (COC) skin science framework developed by Dr. Cliff Faver. The protocol applies the biological requirements of the coat’s cuticle to the sequencing of every grooming product and step.
Shampoo opens the cuticle to clean. Conditioner closes and seals it to protect. These two functions must happen in sequence with separate products. Combining them into a 2-in-1 product prevents both from working correctly.
At Wags 2 Whiskers in Culver City, California, the Wellness Wash is a 23-step protocol built entirely on the COC methodology.
What Does COC Stand For?
Closed: the coat is assessed in its natural state before any product is applied.
Open: shampoo is applied to open the cuticle and clean the hair shaft. Cannot be combined with conditioning.
Closed: conditioner is applied after rinsing to close and seal the cuticle. Must follow shampoo separately.
Why Can’t Shampoo and Conditioner Be Combined?
Shampoo opens the coat’s cuticle. Conditioner closes it. These are chemically opposite functions. A 2-in-1 product attempts both simultaneously, so neither function completes. The coat is left neither properly cleaned nor properly sealed, and residue accumulates with every appointment that uses this approach.
COC Protocol vs Standard Grooming
| Standard Grooming | COC Protocol (W2W) | |
|---|---|---|
| Assessment | No pre-bath assessment | Assessment before every appointment |
| Products | 2-in-1 products (neither function works) | Separate products in correct sequence |
| Water | Tap water throughout | RO filtered water throughout |
| Follow-up | Nothing reported after | Report card sent online after every visit |
Frequently Asked Questions
Who developed the COC Protocol?
Dr. Cliff Faver, a veterinarian whose work on canine skin and coat science established the biological basis for the Closed-Open-Closed grooming methodology.
Ready to Experience the Difference?
Every Wellness Wash at Wags 2 Whiskers follows the COC Protocol from the first step to the last. No 2-in-1 products. No shortcuts.
Book your appointment now — or visit w2w.pet to learn more.